Working with Jackie is always a good time. This was our second branding session together (you can see her first one here!). Jackie is the owner and strength coach at Lift the Load. Not only do I think she has a great business and message for busy people {like me} to help them stay healthy, but she’s really just a rad person. I love collaborating with her and we had a blast creating new photos for her latest offering – which was the focus of her first session. This session was really about capturing some specific shots we didn’t get to the first time – and more stock photos for her to use while marketing.
When Jackie and I discussed this second session, we knew there were a few things we needed to capture. That included her outside {she loves being outdoors!}, her working on programming, and action shots in the gym, along with the other stock photos she needed. We were busy together but were able to create a new set of images Jackie can use! In the gym, we focused on specific action moves like deadlifts, pullups, and pushups. These are common requests with her clients, so Jackie knew it was important to highlight them specifically. This is why a custom branding session is important. Jackie was able to tell me exactly what she needed to meet the needs of her clients! We slowed down and focused on different angles, using chalk with the deadlifts and other variations.
Jackie and I already have her next branding session in planning mode. I can’t wait to see what we come up with next for her amazing business!
Looking for tips on how to prep for a branding session? Check out my free guide!
Looking for more branding portrait inspiration?
See a fun branding session for Folks Event Planning!
